Is Being In-Network Really a Marketing Strategy? Or Are We Just Paying for Exposure That Doesn’t Exist?

Is Being In-Network Really a Marketing Strategy? Or Are We Just Paying for Exposure That Doesn’t Exist?By: Benjamin Tuinei Published on: 21/05/2025

Is being in-network worth the write-offs? Discover how to rethink dental insurance participation as a marketing expense. Learn strategies to grow—PPO or not.

Dental Practice Financial Management
Is Being In-Network Really a Marketing Strategy? Or Are We Just Paying for Exposure That Doesn’t Exist?

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